Most lifestyle brands launch with a lot of superficial chit-chat and a stampede for the goodie bags. Not CHIWARA CO, a line of African artisan-made products. Read more…
STYLE
Ebb & Flow makes beautiful jewelry with gems from the sea
Artist Megan Hagberg of Ebb & Flow creates necklaces, rings and bracelets made with sterling silver or gold and sea glass that she personally hand picks on the beach. Read more…
Style Watch: Highlander Fling
Blustery spring weather calls for old world tartans, weather-resistant jackets and textured knits. Browse the looks. Read more…
Update your look for 2023 with bold, sweeping, dramatic eyeliner
Make up artist Anya Ellis shares her inspiration for YAM’s style shoot make up. Plus, tips on how to apply and pull off a basic black or a brilliant colour eyeliner. Read more…
Playful & Preppy
Vintage or contemporary, this spring’s updated preppy pieces are the looks you’ll love to wear, any place, any time. Browse the looks. Read more…
Vintage Luxury
Party dressing is all about vintage luxury in rich colours and tempting textures. YAM Fashion Editior Janine Metcalfe shares her take on Vintage Luxury. Read more…
Falling in love back with fashion
YAM fashion editor Janine Metcalfe forecasts her fashion predictions to take us through fall 2022 and into 2023. From bomber jackets to private-school chic, much of it feels comfortingly familiar. Read more…
Layer On
Layer on wit these tempting, textured knits that will keep you warm and stylish. Read more…
Upcycle Clothing Collective is Stylishly Sustainable
In a strange twist of Irony, Upcycle Clothing Collective become a fashion trendsetter in our community. Learn more about how they’re celebrating individual styles. Read more…
Pack your tote with these summertime essentials
Heading to the beach or chilling lakeside? Don’t forget these summertime essentials so you can stay under the sun for longer. Read more…