From awe-inspiring spaces to iconic furniture and art, these four creative forces are pushing the form and function of our West Coast esthetic.
Read more…
STYLE
STYLE WATCH: VELVET UNDERGROUND
From Venetian royalty to modern rock stars and luxe-loving fashionistas — velvet always makes a statement. It’s calling card says, “I know exactly who I am.” Read more…
MEN’S STYLE: TAKING IT TO THE STREET
The designers who outfit Victoria’s men in casual wear are a diverse lot, united by a sense of style and influenced by the Pacific landscape and coastal city life. Read more…
STYLE WATCH: BETWEEN WORLDS
This month’s Style Watch — which brought together YAM’s fashion editor Janine Metcalfe and Director of Photography Jeffrey Bosdet with contemporary Northwest Coast artist Rande Cook — explores fashion in nature to bring myth alive. Read more…
VICTORIA’S AMBASSADORS OF STYLE
From the coastal cool of the shopkeepers of Beachology to the urbanism of the salon owners of DesignHouse, these four dynamic duos make Victoria a little more hip — and by sharing their passions, allow us all to bring some flair into our own lives. Read more…
In Person With Elate Cosmetics founder Melodie Reynolds
The creator of Elate Cosmetics, Melodie Reynolds has rejected beauty marketing that plays on fear and inadequacy. Her message: show yourself some love. Read more…
STYLE WATCH: TRUE WEST
Take your fashion cue from country life this summer in textures, colours and patterns inspired by everything from weathered red barns to bales of blonde hay. Whether you choose denim, summer cashmere or gaucho-style culottes, it’s the perfect time to revel in rural chic. Read more…
HOUSE TOUR: SMALL SPACE, AMPLIFIED STYLE
Beyond its undeniable stylishness, one of the most striking aspects of Jody and David Adelman’s new townhouse is how they’ve optimized the space. Smart modern design, perfect furniture picks and sleek custom built-ins mean this couple can live large in their small-scale home. Read more…
Celebrating Local Fashion for a Good Cause
Concept-Couture knows that giving back is always in style. That’s why its philanthropic fashion show, Fashion For Relief Victoria, benefitted the Cool Aid Society — all while promoting local fashion. Read more…
DESIGN TRENDS: WILD ABOUT WALLS
When it comes to wall trends, 2016 is a myth-busting year. Feature walls are out and so is the notion that small rooms need small patterns. So toss out your preconceptions and let’s look at what’s big in walls. Read more…